‘She sees around corners unlike anyone I have ever known’ is one of her client’s favorite sayings. While the rest of the world leaned on mass marketing and big budget advertising to create brand awareness she was putting The Tipping Point concept into action-even before Malcolm Gladwell immortalized it.
Born in the South, Srednicki kick-started her journey to a communications doyenne with a move to NYC in the late 90’s. A stint at Robert Marc Opticians, where she absorbed lessons from close clients such as major industry heads, media titans, and celebrities led to her first industry job with PR Maven Nadine Johnson. There she learned the art of story creation; garnering massive press hits for the finest chefs, hoteliers, and designers and working on events for Vogue, Palm Pilot and Miramax Studios. She successfully negotiated an opening scene shoot for a popular Season 4 episode of Sex and the City that put Brasserie 81/2 on the map internationally. Srednicki ensured that lead character Carrie opened the episode by saying, “A little past ten I was dressed to the nines at Brasserie 81/2, located on the corner of right now and everyone was there, it was the place to see and be seen” this major product placement minted Srednicki’s status as someone who makes big things happen and the ROI was so astonishing it landed her the entire Restaurant Associates portfolio.
She went on to key roles at Intermix Stores as Marketing Director and ESCADA as VP of Marketing, PR and Events, where her extraordinary work garnered her two promotions in one year and became a case study worthy of a Tipping Point chapter. She was eventually inspired to found her own agency called Vision PR NYC, working with clients like Silhouette Optical, ESCADA, Lighthouse International, and Daniel Swarovski, where she has continued to perform her magic and thrill clients and was at the forefront of influencer and celebrity marketing. In 2015 she re-launched the agency in South Florida and based on her history appropriately named it Dreamweaver Brand Communications with her co-founder and Managing Director Gerard T. Rogan.
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