Fast-growing technology companies need effective high-tech, multi-channel brand communications. Your technology company needs a marketing and public relations agency who gets technology and is agile and built for speed in the rapidly changing technology marketplace.
Yes, your technology product or SaaS is differentiated and perhaps disruptive. However, you need a brand communications partner who knows how take your technology product or SaaS and position it for success – to effectively communicate its unique value proposition and differentiate you in a competitive and crowded marketplace.
We understand that technology savvy customers expect to find high-tech companies ranking high in search engine results and to find your company leader positioned as though leaders, your industry perspectives through public relations and content marketing, product information and of course both corporate and customer reviews. While technology reporters often turn to social media, blogs, and RSS feeds to find story idea, Dreamweaver Brand Communications has longstanding, deep rooted journalist relationships with some of the top technology publications and writers, placing your technology story front and center with the journalist or publication.
Our team of technology marketers and technology PR specialists leverage first personal journalistic relationships and then the latest technologies to develop and deploy the latest brand communications tools that target our technology clients’ target audiences and further establish them as leading technology experts, thought leaders and solution providers.
At Dreamweaver Brand Communications, our technology brand communications experience taught our team of specialists that to help our clients achieve the success they require, buzz words and bells and whistles don’t cut it. Markets shift, technology evolves, and the news media and media cycle change. By keeping a close pulse on the technology industry with personal relationships and by deploying the right strategies and tactics at the right moment give you the competitive advantage.
The efficacy of our technology programs is rooted in three core principles:
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