Today’s CPGs market leaders all have one thing in common: they all at least have one social media channel. To compete for market share, established Consumer Product Goods companies have partnered with integrated marketing and brand communication agencies like Dreamweaver Brand Communications, to modifiy their brand DNA to become social while remaining true to their core values – by engaging with their target audience through open, authententic and transparent conversations that build consumer trust, brand affinity and loyalty.
“Consumers want brands they can relate to and trust-then they select the best CPG product that fits their needs” Gerard T. Rogan, COO of Dreamweaver Brand Communications
At Dreamweaver we recognize the power of both digital and human relationships.
DBC’s strategic consumer marketing campaigns are driven by tactical relationship building strategies and longstanding personal relationships within the CPG verticle. We create integrated marketing campaigns that resonate with influencers known as “Spheres of Influence.” These influencers are people who are connected and trusted both your target consumer and in your target market. Through integrated brand marketing we connect you and the influencers to your target customer. They are often the power socializers – commonly found online but also offline – who consumers look to for purchasing advice. They are the influencers and brand ambassadors who can make or break a product, brand or service.
At Dreamweaver Brand Communications we win the hearts and minds of the “Spheres of Influences,” and their social networks through our integrated marketing approach. Our primary goal is to establish meaningful connections and organic conversational capital with influencers and consumers alike with your CPG brand or product at the center.
DBC’s marketing and brand communications campaigns and programs are developed and guided by research, consumer insights of emerging trends, new technology, new social networks and cultural developments. We deliver research-based, content-driven, multichannel consumer marketing campaigns that reach your target audiences across their social media network of choice, cultures, lifestyles, and interests.
Our consumer packaged goods marketing and brand communications programs are rooted in three core principles:
1 Growth-cycle marketing: At Dreamweaver Brand Communications we recognize that for CPG companies to grow to the next stage, we must develop and execute marketing and brand communications strategies that are custom-tailored to fit their specific growth stage and market position.
2 Agile planning: We know that our CPG clients and their industries are in a constant state of change, and we are tracking a moving target through longstanding industry connections and modern marketing technology. Our CPG marketing and brand communications programs as simple roadmaps or plans that we create and develop at the beginning of Q1 to guide the brand and us from month to month. We keep a close pulse on and are engaged in our clients’ industries and continuously assess and modify our brand communications and marketing approach to leverage new opportunities and technologies and overcome any and all potential obstacles that may arise during the normal course of business. Our strategic agile planning model and process ensures that we best leverage resources, technology, and people and maximize positive outcomes for our CPG clients.
3 Multi-disciplinary approach: AT DBC we know delivering the right messaging in the right medium is mission critical. That is why we have CPG marketing and brand communications experts in place to identify the proper strategic messaging for every channel to engage your target audiences and have them take action.
Dreamweaver Brand Communications integrated marketing programs bring together PR, media relations, influencer marketing, crisis communications, consumer marketing, coalition building, social media, and digital marketing to help our CPG clients achieve their business and growth goals.
