Marketing for Travel and Hospitality Companies

The Internet changed marketing and PR for hospitality, travel and leisure industries forever. Emerging from cyberspace is a new breed of traveler focused on technology and can research and book a trip from the palm of their hand and write a review of their experience. The new breed of traveler is focused on technology and sharing their experiences on social media. Travel and hospitality marketing, PR and brand communications are no longer static because of technology.

In a crowded travel and hospitality marketplace, rooted in technology, engaging the modern traveler is critical. However, despite the changes in technology and marketing, hospitality companies and destinations are still rewarded by the stellar services and experiences they provide for their guests. Hospitality marketing has now become hospitality storytelling bringing destinations and travel brand experiences to life.

At Dreamweaver Brand Communications, our integrated brand marketing approach includes digital social, traditional media to ensure we are unlocking and leveraging your brand experience and engaging the modern, tech-savvy travelers at every touch point.

Since the 24-hour news cycle is gone, at Dreamweaver Brand Communications we know how to identify and connect with the right reporters and bloggers with the right stories. Through creative storytelling and storyline, press trips, and connecting with both social media and celebrity influencers, we help position our travel and hospitality clients to remain on their target audiences mind, whether that be through broadcast, social media, digital marketing or trade media.

The DBC travel marketing team has planned, managed, and executed promotions and event, destination and brand building campaigns, social media and digital campaigns and programs for airlines, destinations, hospitality brands, and tourist attractions.

We have the hospitality marketing experience to make your brand and destination stand out in the crowded travel and complex media landscape.

Our travel and hospitality marketing and brand communications programs are rooted in three core principles:

1. Growth-cycle marketing: At Dreamweaver Brand Communications we recognize that for professional services companies to grow to the next stage, we must develop and execute marketing and brand communications strategies that are custom-tailored to fit their specific growth stage and current professional service market position.

2. Agile planning: We know that our professional services clients and their industries are in a constant state of change, and we are tracking a moving target through longstanding industry connections and modern marketing technology. Our professional services marketing and brand communications programs are not simple roadmaps or plans that we create and develop at the beginning of Q1 to guide the brand and us from month to month. We keep a close pulse on and are engaged in our clients’ industries and continuously assess and modify our brand communications and marketing approach to leverage new opportunities and technologies and overcome any and all potential obstacles that may arise during the normal course of business. Our strategic agile planning model and process ensures that we best leverage resources, technology, and people and maximize positive outcomes for our professional service clients.

3. Multi-disciplinary approach: At DBC we know delivering the right messaging in the right medium is mission critical. That is why we have professional services marketing and brand communications experts in place to identify the proper strategic messaging for every channel to engage your target audiences and have them take action.

Dreamweaver Brand Communications integrated marketing programs combine PR, media relations, influencer marketing, crisis communications, consumer marketing, coalition building, social media, and digital marketing to help our travel and hospitality clients achieve their business and growth goals.