‘She sees around corners unlike anyone I have ever known’ is one of her client’s favorite sayings. While the rest of the world leaned on mass marketing and big budget advertising to create brand awareness she was putting The Tipping Point concept into action-even before Malcolm Gladwell immortalized it.
Born in the South, Srednicki kick-started her journey to a communications doyenne with a move to NYC in the late 90’s. A stint at Robert Marc Opticians, where she absorbed lessons from close clients such as major industry heads, media titans, and celebrities led to her first industry job with PR Maven Nadine Johnson. There she learned the art of story creation; garnering massive press hits for the finest chefs, hoteliers, and designers and working on events for Vogue, Palm Pilot and Miramax Studios. She successfully negotiated an opening scene shoot for a popular Season 4 episode of Sex and the City that put Brasserie 81/2 on the map internationally. Srednicki ensured that lead character Carrie opened the episode by saying, "A little past ten I was dressed to the nines at Brasserie 81/2, located on the corner of right now and everyone was there, it was the place to see and be seen” this major product placement minted Srednicki’s status as someone who makes big things happen and the ROI was so astonishing it landed her the entire Restaurant Associates portfolio.