Unless SEC Regulations govern your company, the manufacturing industry does not do an excellent job of sharing their solutions and results with trade media, news outlets, and even on their website’s news section. With such a long B2B sales cycles, manufacturing PR plays a vital part in the education, awareness, and consideration phase of potential customers.
As the owner or president of a manufacturing or industrial company, you are an expert in design, engineering, and production of specialty parts or products – not experts in digital and traditional public relations to increase brand awareness. Manufacturing companies that do not leverage public relations will continue to experience their market share growing smaller and smaller year over year. While your company has loyal customers, the marketplace has never been more competitive and increasing brand awareness through public relations will drive credibility and even sales with your current customers and with new customers within your industry or the industries you serve.Similar to precision manufacturing, tradtional and digital public relations are specialized disicplines with unqiue tactics and strategies depending on the industry and type of campaign. As an agency that specializes in B2B PR campaigns, we can help your manufacturing company in the following ways:
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