Brands are turning to influencer marketing in record numbers to engage their current audience, expand their audience base, increase brand awareness, and ultimately sales. Prior to the term “influencer marketing,”Dreamweaver Brand Communications, a leading South Florida marketing, and public relations agency has been engaged in influencer marketing before social media even existed.
For over 15 years, CEO & CMO of Dreamweaver Brand Communications, Cynthia Srednicki has been at the forefront of influencer marketing through celebrity outreach, celebrity seeding, and celebrity dressing. To say she is a celebrity and influencer marketing expert is an understatement, she is a pioneer.
To help your brand select the perfect social media influencer, Dreamweaver Brand Communications Influencer Marketing and Celebrity Outreach team has put together a roadmap for brands to follow when evaluating if social media influencer marketing is right for your brand and budget.
Read our blog posts to learn more about influencer marketing:
- 5 Types of Influencer Marketing Campaigns
- Influencer Marketing: Make Your Brand Stand Out and Drive Targeted Web Traffic
- What are the Benefits of Social Influencer Marketing?
Brands large and small are incorporating influencer marketing into their public relations and marketing campaigns to stay one step ahead of their competitors.