Successful brands are not born overnight. They develop winning habits that drive their success. From defining their vision, mission and values to delivering consistent communications and repeat positive experiences for consumers, successful brands that without a strategic plan, dedication to innovation and working with an experienced marketing and public relations agency is required to compete and win in the global marketplace.
KNOW THY AUDIENCE
Successful brands understand their target audiences. They don’t dismiss or disregard what matters to their customers. Instead, top-performing brands are constantly trying to find new means to enhance, match (and even surpass) consumer expectations.
Successful brands are always looking to serve and better understand their target audiences. Top performing brands listen to the chatter, using social listening tools, to obtain critical insights into the conversations happening around their brands and their competitor. Rather than just being passive listeners, the most successful brands embed themselves into conservations thru Twitter, Facebook, Snapchat or Instagram to gain valuable intelligence. These brands find out who is talking about what but most importantly why are they talking. They analyze the social chatter through social listening and identify patterns that can drive innovation or steer the conversation to their brand.
HAVE A CLEAR MESSAGE
Brands heading towards greatness learned to their target audiences like to be reached and align their brand messaging to what important to their audience base. These brands invest time, money and energy into crafting clear and authentic brand messages that organically become part of the conversation or dare I say chatter. To set themselves apart from their competitors, brands must have a clear vision and a unique selling proposition that connect with their target audience. Besides having a clear message, successful brands must a delivery system in place to deliver and impact their target audience at the perfect moment. Marketing and public relations can no longer work in silos, the modern integrated brand communications agency embraces that marketing, PR, digital, event and influencer marketing must all have a clear, consistent message.
Brands that focus on crafting distinct and authentic brand voices are relevant and resonate with their target audiences.
Among the essential habits of successful brands is consistency. Consistent messaging across multiple publishing platforms is crucial for short term customer engagement and long-term brand loyalty. Sending mixed signals not only is inauthentic but often clash with the brand’s value and mission statements. Successful brands never lose sight of their brand identity or DNA and carefully craft and deliver consistent messages across their preferred social media platforms, their content marketing efforts, and overarching integrated marketing and PR campaigns.
STAY ONE STEP AHEAD
Another essential custom of successful brands is they plan for the future. Top performing brands are early to recognize changing societal tendencies and adapt. Also, they leverage new technology to their advantage to reach new customers. They drive innovation by analyzing successful brands outside of their industry.
Successful brands engage in a never ending cycle of continuous quality improvement. However, their success is not by chance. Stay one step ahead of your competitors and learn the benefits of influencer marketing.