Influencer marketing has rapidly become one the most valuable and effective methods for brands totarget and engage audiences that spend several hours each day on various social media platforms and increase brand awareness through leveraging the relationship between Instagrammers, SnapChatters, YouTubers, Facebookers, bloggers, and their fans. The following five influencer marketing statistics illustrate the explosive growth of this marketing strategy and the reasons why savvy brands are partnering with both celebrities and social media personalities to develop highly targeted influencer marketing campaigns.
1) Brands Will Increase Influencer Marketing Budgets By 59% In The Next Year
According to a survey and study of 125 marketers revealed that close to 60% of businesses plan to increase influencer marketing campaign budgets in the next 12 months. This marketing spend allocation continues the trend of brands are diverting ad dollars from traditional forms or marketing and investing in social media marketing strategies. Source: AdWeek
2) 2.80 Billion People Worldwide Use Social Media
A January 2017 study found that an astonishing 2.8 Billion people use social media globally. On average an individual in the United States spends 1.7 hours on various social media platforms daily. Source: Hootsuite
3) 84% Of Marketers Will Utilize An Influencer Marketing Campaign Within The Next Year
Market Research Firm, Schlesinger Associates, found that 84% of global marketers plan to launch one influencer marketing campaign within the next 12 to 24 months and upwards of 81% of those surveyed reported that had already launched one influencer marketing campaign and were pleased with the results. According to Schlesinger Associates’ survey, the most common campaigns brands partnered with social media influencer are through content promotion, content creation, and product launches. Source: eMarketer
4) 60% of Fashion Brands Already Use Influencer Marketing
Fashion and Beauty Monitor partnered with EConsultancy to survey both fashion and beauty brands and the influencer marketing statistics were shocking! Close to 60% of fashion and beauty brands have incorporated influencer marketing into their overall marketing strategy. In addition, 21% of fashion and beauty companies without an influencer marketing strategy plan to develop one within the next twelve months. Source: EConsultancy
5) 22% Of Customer Are Acquired Through Influencer Marketing Campaigns
According to a 2015 industry survey businesses reported that influencer marketing campaigns as their fastest growing customer acquisition method beating out organic search, paid search, email marketing, and digital advertising. Also, the survey reported that close to a quarter of all customers (22%) are obtained through influencer marketing campaigns and sponsored influencer posts. Source: Tomoson
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